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Wow, what a year! Thanks to our amazing customers, the hard work of our employees, our dedicated partners, and innovative products, we enjoyed an outstanding and record-breaking year at AfterShokz. To add to this excitement we also nearly doubled our team, relocated to a gorgeous new office space and celebrated many new milestones. Let’s take a look back at the moments and achievements that made 2018 such a memorable year!
Retail Expansion
We strive to have our products in as many retail stores as possible. We’re always on the hunt for new stores that could benefit from carrying our product, and we’re happy to say in the last year we’ve expanded our retail presence from 600 stores to approximately 1,000 stores in North America! Be sure to check out our store locator here to find a store near you that stocks AfterShokz.
New Channels
The running channel is still huge for AfterShokz, but in 2018 we expanded into two significant new channels – auto-racing and golf. NASCAR fans love AfterShokz for their lightweight, open-ear design that provides them with a more comfortable, less sweaty listening experience during the long race days. Every level of golf enthusiast, from beginner to the most seasoned player, can enjoy the best-of-all-worlds while on the course with AfterShokz.
ShokzStars Class of 2018
In 2018 we welcomed a new class of ShokzStars. ShokzStars are fitness-focused brand ambassadors that can't contain their excitement about AfterShokz. From being present at events to spreading love and brand awareness for AfterShokz headphones, we wouldn’t be where we are without them. We’re pleased to announce that this year we’ve grown our ShokzStar program to 46 members across the US and Canada!
The Journey to 26.2 Miles in Paradise
Our CMO Kim decided that she wanted to run her first marathon in Hawaii with the support (and participation) from the AfterShokz community. So we teamed up with our friends at BibRave, created the #262Squad Training Program and documented her journey. From the moment it kicked off with the Run Paradise Honolulu Marathon Sweepstakes, to Kim crossing the finish line, it was an incredible 18-week campaign that brought us closer to each other and so many of you that followed along.
Globetrotters 🌎
We travel a lot… and we mean A LOT. From Honolulu and Toronto to Chicago, Portland, Kansas City and beyond, in 2018 we successfully attended over 65 events across North America. At these events, we’re able to increase brand awareness, inform people of our product and allow attendees to demo our headphones. We also love going to events and meeting the #ShokzSquad!
#GiveGoodVibes
For Black Friday/Cyber Monday we wanted to do more than give our customers a great sale. Besides offering our lowest prices of the year, we decided to pay it forward with our #GiveGoodVibes campaign. Seeing the campaign evolve from an idea on paper to genuinely making a difference was magical. With the help of our ShokzStars, partners, and influencers, we were able to give back this holiday season and spread the love. Seeing pictures and videos of how people were embracing #GiveGoodVibes brought happy tears to our eyes!
Social Butterflies
We get so much love from our customers every day on social media! Our #ShokzSquad felt like family from day 1, and our family continues to grow at an exponential rate. From tweets to comments to DM’s- we love engaging with all of you! Click here to see our most-liked photo on Instagram and check out the love we’re talking about.
Extra, Extra, Read All About It 🗞
If you’re ever looking for a how-to guide or want to read some more about us and what we’re up to, be sure to check out our blog. This is one of our favorite posts from 2018 if you’re curious about the kind of content we’re pushing! We have big things planned for 2019, so stay tuned for what’s up our sleeve next.
Thanks to All 🙏
Our success in 2018 would not have been possible without the hard work and dedication of our employees and partners, as well as our loyal customers. As we welcome the New Year, we hope to move forward together to achieve success. AfterShokz has a lot of exciting things in store for 2019…. and we’re just getting started!
Best wishes and a Happy New Year to each of you!
