Shokz Named World’s No.1 Sports Headphones Brand

Introduction

It’s official! Shokz has been named the World’s No. 1 Sports Headphones Brand by Euromonitor International. The recognition is based on an analysis of global retail channel sales volume within the sports headphones market, and a rigorous research process that combined desk research, retail channel interviews, expert insights, and multi-dimensional data verification. 

Euromonitor International is a leading provider of global market research and analysis, known for its independent, data-driven insights across industries and consumer categories. Its recognition of Shokz as the World’s No. 1 Sports Headphones Brand highlights not only our growth, but also our leadership in a category we’ve helped shape for athletes and active consumers worldwide. Here’s a little more on how Shokz earned this distinction and what the future has in store for the world leader in sports headphones. 

Built on trust from athletes worldwide

Runners, cyclists, triathletes, gym-goers, hikers, and everyday movers have shaped what Shokz is today through their training sessions, race days, and personal fitness journeys. Unlike traditional headphones that isolate users from their surroundings, Shokz open-ear technology is designed to keep users connected to both their audio and their environment, making it a preferred choice for outdoor training and active lifestyles. 

That preference is reflected in Shokz’s partnerships across some of the world’s most recognized sports communities, including six Abbott World Marathon Majors Races, HYROX North America, IRONMAN North America, Cycling Canada, and USA Cycling. As the sport and fitness landscape continues to evolve, Shokz remains committed to listening closely to its community and creating products that support movement, endurance, and everyday performance.

Redefining what sports headphones can be

Shokz has helped redefine expectations for sports headphones by challenging the idea that great audio requires tuning out the world around you. Built around open-ear technology, Shokz headphones are designed to deliver a listening experience that keeps users aware of their surroundings while staying connected to their audio. The result is a balance of comfort, safety, and performance that supports a wide range of activities and environments, from structured training sessions and casual runs to long bike rides and gym workouts.

Today, Shokz is the go-to choice for those who prioritize both performance and awareness. And as more athletes and active consumers embrace open-ear listening, Shokz will continue to innovate around the needs of movement, endurance, and everyday activity.

Looking ahead

This recognition from Euromonitor International is an important milestone, but it’s not a final destination. Shokz remains focused on the same mission that has guided its journey so far: empowering athletes and active individuals through open-ear audio that delivers both all-day comfort and performance-driven sound. As training habits change and new forms of movement emerge, Shokz will continue to develop products that support a wide range of athletic experiences — from elite competition to everyday activity.

Innovation remains central to that commitment, as does a continued focus on the global community that’s helped shape the brand. Every run, ride, workout, and finish-line moment contributes to a larger story that’s continuously evolving. The future of sports headphones is still being shaped, but one thing is certain: Shokz remains fully committed to carrying the torch and leading the way forward.