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Somewhere between finishing up a Skype call, and flying halfway across the country, our chief marketing officer (CMO), Kim Fassetta, let us pick her brain on a day in the life at AfterShokz. Described by her colleagues as fun, passionate, driven, and just an itsy-bitsy bit crazy, she’s helped develop AfterShokz into what it is today. Here’s her take on what sets our headphones and our company apart.
What makes AfterShokz headphones different from other brands?
Aside from the open ear design and the bone conduction technology stuff that’s unique to the AfterShokz brand, we build headphones that actually make people’s lives better. Our headphones serve a purpose in the problem they solve - allowing users to tune in without tuning out. In a world with an increasing number of distractions, this focus on awareness provides for a safer listening experience.
Describe the marketing team at AfterShokz. What does your team do to keep creative?
The marketing team at AfterShokz is largely a fine group of fun and fabulous millennials, with a seemingly endless amount of energy and ideas. Sure, we do all the traditional stuff like studying other brands wins/losses and brainstorming sessions. But the biggest part of what keeps our team creative has been empowering them to make things happen. Each one’s ability to affect change in management’s thinking, our processes, and ultimately our strategy, has been the ultimate motivator!
What does your company do with the feedback it receives?
We adapt! We make it a point to listen to our customers, sharing everything from praise to complaints with our management team, and that’s really helped us make wiser decisions. Because you never know when a comment that may seem trivial can lead to positive change, no suggestion should go unheard.
What is your personal favorite headphone model and color?
Titanium Pink, for sure. And not because of the actual color, but rather its contribution. Sales from that product in September and October 2016 raised $27,500 for Bright Pink, a nonprofit organization on a mission to turn breast and ovarian cancer awareness into action. Plus, the marketing strategy behind its launch was fun and fulling to develop.